The Road to Car Ownership: Steering Toward Satisfaction in 2023



How are consumers buying cars in 2023?

We’ve examined the latest data to explore what car buyers want in 2023, where they’re encountering the most friction in the buying process, and how dealers, marketers,
and auto brands can win them over.

In this whitepaper, you'll learn:

  • Why car buyers are less satisfied with their journey
  • How consumers are researching  the car they want before they purchase
  • Why consumers have complicated feelings about dealerships, and why a slower purchase process might hook buyers

Download your free copy now!