Perspectives on Experiential: Consumers vs. Marketers

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Are marketers and consumers seeing eye-to-eye?

We’ve assembled data and insights on how the most common forms of experiential marketing are both perceived and used by consumers and marketers.

In this whitepaper, you'll learn:

  • The most effective methods for connecting marketers and consumers with experience
  • How marketers use sampling programs, mobile tours, pop-up events, and B2B conferences
  • How consumers engage with hybrid events, retail theater, and sponsorships

Download your free copy now!