How Brands Earn Attention, Build Connection and Create Relationships that Last

Inspira’s 2^nd Annual Relationship Report Reveals what consumers across the U.S. say drives genuine brand connection and what it means for investing in brand experience.

Brand relationships begin with a moment. Something a person experiences, feels, and carries with them long after it’s over. For the second year, Inspira surveyed consumers across the U.S. to understand what shapes brand perception, what builds real loyalty, and what makes people feel genuinely connected to a brand.

What we found points to a significant opportunity for marketers who are willing to think about the full arc of a consumer relationship, from the live experience that first earn attention to the digital engagements that sustain it over time.

The Relationship Report: How Brands Earn Attention, Build Connection, and Create Relationships that Last is built for marketers who want to understand what consumers respond to and how to build something that endures.

What You’ll Find Inside

This report is created for anyone responsible for building meaningful relationships. Inside you’ll find:

• Proprietary consumer research and strategic frameworks covering what drives brand perception among today's consumers
• How in-person brand experiences influence long-term loyalty

•  The role of experiential marketing in building brand relationships and how brands can use digital to extend and deepen real-world connections.