Gen Z doesn’t want to be marketed to, they want to be part of something real. In our latest white paper, What Gen Z Really Wants From Brand Activations, Inspira’s proprietary research reveals how brands can turn live experiences into lasting relationships with the most socially driven generation yet.
Based on a national survey of Gen Z consumers, our report uncovers what actually motivates them to show up, engage, share, and stay connected long after the activation ends. The result? A clear roadmap for designing experiences that build trust, spark community, and convert attention into loyalty.
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