Experiential Trend Report: 2022 | Inspira Marketing Group

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Nearly two years after the outbreak of the Covid-19 pandemic, experiential marketing is expected to make an impressive comeback in 2022. Marketers should be mindful of the fact that they're not speaking to the same consumers they were pre-pandemic; a third of consumers report that their life values and priorities have changed as a result of the last two years. Now, there's an increased focus on family time, health, and a deeper connection to community. Today, consumers will be looking for different—and safer—experiences than they have in the past.
This presents a valuable opportunity for experiential marketers: the opportunity to demonstrate empathy and understanding for consumers' needs. This report reflects the movement towards more inclusive, purpose-driven events that will present consumers with the chance to immerse themselves in new realities, deepen their connection to community, spend time outdoors, try new things—and stay safe while doing so. 

In this report, you'll learn about: 

  • What post-pandemic consumers are looking for in the experiential space
  • Emerging experiential marketing trends in 2022
  • How emerging technology is leading to an evolution in experiential marketing

Download your free copy now!